They also seem to be taking advantage of the Soccer-Fever in India. Pepsi launched an ambitious marketing campaign sponsoring Cricket celebrities and athletes from the World Cup. The political environment in India has proven to be critical to company performance for both PepsiCo and Coca- Cola India.
How can Pepsi and Coke confront the issues of water use in the manufacture of their products? PepsiCo also focused on introducing some local tastes from their brand name 7UP Lehar.
Coca-Cola did not enter to the Indian market until because of Pepsi, even Coca- Cola arrived in and the other disadvantage is, of course, the hard competition with Pepsi.
Whenever these two companies want to enter to another market. How effective are activist groups like the one that launched the campaign in California? Coca Cola made some mistakes while planning and managing its return to the Indian consumer market in my opinion. First, despite the liberalization of the Indian economy in and introduction of the New Industrial Policy to eliminate barriers, such as bureaucracy and regulation to foreign direct investment, India still had a strong history of protectionism, dating back most recently to its economic policies following the Gulf War.
Secondly, it was forbidden the use of foreign brands in India. Coca-Cola gave away vacations to Goa, a famous resort in India.
Could these effects have been anticipated prior to market entry? Because it enter in the market at the wrong time, obliging it to a hard competition with Pepsi.
What lessons can each company draw from its Indian experience as it contemplates entry into other Big Emerging Markets? Give examples for each company from the case. How can they defuse further boycotts or demonstrations against their products? Which of the two companies do you think has better long-term prospects for success in India?
Indians are encouraged to consume national products. Organization do have to face situations where they have to face local outrage against them.
What specific aspects of the political environment have played key roles? First mistake was they did not red the government policies about investing in India due to which they later had to dilute a huge amount of their share in the local market. Coca-Cola launched its Lifestyle Advertising Campaign as a method of building brand loyalty among its target markets: Both of the companies are using different strategies to reach out to the Indian population.
Lack of solid institutions gives way to corruption. One was the bottle and the other one was the market product. PepsiCo has learned the lesson to try the local flavors in their beverages and use local celebrities in advertisement to attract more customers.
Pepsi has a good relation with the government than Coca Cola has in my opinion which would help Pepsi and would prove troublesome for Coca Cola.
This is a mission of Coke to achieve exclusiveness of those points of sell and also the segmentation of the market in this aspects.
Coca Cola also formed partnership with Godrej which is a local bottling firm. Also, foreign businesses were not allowed to market their products under the same name if selling within the Indian market.
They should just wait for the issue to subside in think. They started with product lines that were already available, such as cola, fruit drinks, and carbonated water.
This is an effective strategy to blend the old rice with the new Pepsi. And finally it pays to keep up with merging trends in the market. Should Coke address the group directly or just let the furor subside, as it surely will?
Second is they did not opt for a green fields bottling plant. And its most effective strategy has been sponsoring world famous Indian athletes such as cricket and soccer players.
How have the two companies responding to the sheer scale of operations in India in terms of product policies, promotional activities, pricing policies, and distribution arrangements?Coke and Pepsi - Learn to Compete in India 1.
Coke and PepsiLearn to Compete in Indiapresented by:Parth singh-B25Rohit anand-B34Renu luthra-B31Sahil wadhwa- BPankaj luthraIshank awasthi. Case Study Pepsi & Coca-Cola learn to compete in India killarney10mile.com Uploaded by Kee Yen.
PepsiCo, upon entering India, also made new brands to better compete throughout the soft drink market, including Slice and Teem soda. Coke and Pepsi Campaigns in India Pepsi and Coke. and some of his team-mates. found that the summer season and the 5/5(1). Questions on Coke and Pepsi Learning to compete in India.
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Ans In my opinion, Pepsi and Coke have good strategy because nowadays the bottled water is. Both Pepsi and Coke ran into these problems as they struggled to compete for the market share for their products in India.
Because of the environmental issues both companies ran into, it would be beneficial to study the effects that the local environment will have on your product as well as the effect your company will have on the environment.
Coke & Pepsi Learn to Compete in India Essay Sample. 1. The political environment in India has proven to be critical to company performance for both PepsiCo and Coca- Cola India.
Coke and Pepsi Learn to Compete in India. A. Identification of issues and Problems Step 1—overview of the case study During the s and the beginning of the new millennium India‟s government had opened its doors wide open to foreign investors, but the Coca-Cola Corporation and PepsiCo experienced many difficult challenges.Download